Wednesday, April 1, 2015

Why Quality Matters

As manager and buyer for Stepping Stones Books and Gifts, I spend a lot of time and energy finding new products for the store. Whether I am perusing products at a gift show, looking in magazines and catalogs, or meeting with sales representatives, I am always on the lookout for items that support our Center’s vision of a world that works for everyone. I also take into consideration the price point (the wholesale cost of the item versus how much I need to charge for it in the store) and, most importantly, I scrutinize everything to determine its quality.

Quality is an important consideration for a number of reasons. I purchase products to sell in the store that I would buy for my home for personal use. I am very careful about how I spend my money, and I think that our customers are too. I would not feel good about selling something that is not going to hold up under normal wear and tear. I want to feel good about what I am selling and I want our customers to feel good about what they are buying.

My intention is to create long-term relationships with the folks who shop at Stepping Stones. I want to turn customers into friends by making sure everything they purchase is of good quality. That’s what friends are for.

By Martha Salazar
Manager, Stepping Stones Books and Gifts

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